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How To Advertise On Podcasts

So you’re ready to use podcasts to grow your consumer base, now what? Make sure to always keep your primary goals in mind. For Direct Response advertisers, this means understanding the cost per acquisition necessary for campaign success, and keeping in mind the typical duration of your sales cycle. For branding campaigns, this means having clear and consistent brand messaging and appropriate timing and Share of Voice.
Podcast advertising speaks directly to an engaged, loyal and motivated audience of listeners. Guided by your targets, Wondery can build a customized media plan with podcasts that reach an audience aligned with your key demographics, geography and affinities.
Wondery offers best-in-class creative that is tailored to your goals. Wondery and our network of storytellers can produce high-quality traditional ads, custom content, and multi-platform integrated programs. Our capabilities are versatile, from genuine host-read endorsements for performance-based campaigns to geo-targeted and scalable plans that raise brand awareness and consideration.
Measuring impressions and impact is key to understand your return on investment, and we get it! Wondery offers third party verified delivery data from the industry’s leading host platform, Art 19. Our podcast campaigns are accurate and effective, making Wondery a trusted partner for hundreds of brands worldwide.

Our Audience

Wondery reaches nearly 4 Million unique listeners every month and is the youngest network ranked within the Top 10 Publishers by Podtrac.  

Wondery’s content keeps listeners highly engaged minute by minute.

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Wondery is a member of the Interactive Advertising Bureau