With new episodes every other week, Sword & Scale delivers over three million downloads per month, putting it among a selective club of podcasts to cross that mark. There are 70 episodes available, and many of them have been ad-free. Now for the first time, through dynamic ad insertion technology from Wondery and Art19, advertisers will be able to reach the show’s listeners with host-read ads and a low-clutter, minimal-interruption environment.
“What excites me about joining the Wondery network, is that these guys get it. They actually listen to podcasts and are fans of the podcasts they work with. I’m very excited to join this young and fresh network that shows a great deal of promise,” said Mike Boudet, founder and host of Sword & Scale.
Sword & Scale joins two other true crime shows on Wondery’s partner lineup: Real Crime Profile, hosted by former FBI profilerJim Clemente, criminal behavioral analyst Laura Richards and Criminal Minds‘ casting director Lisa Zambetti, CSA; and The Vanished. Real Crime Profile has explored the crimes covered in Netflix’s Making A Murderer and FX’s The People v. O.J. Simpson: American Crime Story, while The Vanished investigates missing person cases, seeking justice for those who have disappeared.
“Sword & Scale‘s meteoric rise in popularity has put it in the selective club of podcasts with more than three million downloads per month. Its listeners are passionate, loyal, and hard to find among other podcasts. We are very excited to have them join Wondery,” said Hernan Lopez, Founder & CEO of Wondery.
To listen to Sword & Scale, visit www.wondery.com/shows or www.swordandscale.com.